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Brand Positioning
Construct positioning statements for your brands to
identify where the real opportunities are for growth.
Situational Analysis
Use the structured SWOT analysis tool to analyze your
company and the competitive environment.
Budget Planning
Decide how to split your investments for both your
existing brand alongside your new product launch.
Share of Market
Will the market accept your products, your
medical and your marketing strategies?
Brand Contribution
Will you balance your investments wisely to
manage a profitable product portfolio?
Customer Satisfaction
How will customers react to your decisions -
will you build or destroy brand equity?
Learn by doing
Studies show that managers retain 70 percent of what they learn from on-the-job experiences and only 10 percent from traditional training courses and reading. That’s why our approach follows the 70:20:10 model.
Our unique computer-based simulation methodology follows the learn, experience, apply steps to guarantee the highest business impact for your organization.
Discover how we can develop your manager and your business today.
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