Commercial Capabilities

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Commercial Excellence for Business Impact

Changing mindsets and organizational culture is a difficult task, but an essential one when you need to improve the way your business operates. CentrX learning and development initiatives are tailored to help you address the critical capability gaps, such as identifying robust strategic marketing processes, managing diverse portfolios, transforming your digital practices, and translating customer insights into profitable growth.

How we help you build your Commercial Excellence

In our interventions, delegates:

Understand critical business acumen concepts relevant to marketing, sales and other business functions
Learn new commercial processes either defined by the organization or co-created with CentrX subject matter experts
Adopt a customer/consumer-centric mindset while adopting robust strategic marketing or brand planning processes
Share experiences and best practices with fellow managers and develop their internal network
Participate in a facilitated business case simulation exercise in which they can practice new skills, tools and processes
Identify and plan how they will use their new knowledge and skills in their roles moving forward
Lift digital marketing capabilities across the organization

In addition, our action-orientated initiatives drive last change by inspiring managers and achieving buy-in for new processes and structures.