Podcast Series: Commercial Success in Pharma

What are the biggest commercial challenges in pharma and how can commercial teams achieve success? Tune in for a conversation with FirstWord and CentrX consultants by clicking on the podcast below.

Top Commercial Challenges in Pharma:

Identifying clear markets: Often pharma teams struggle to identify clear markets for a new drug. Teams must start early in the development phase and bring clarity to where to place the drug.

Regional and global disconnect: Often there is a disconnect between regional and global objectives as regional commercial teams are predominately focused on the short-term performance of their products. Instead, managers must achieve global alignment and buy-in by involving all the right people in regional and global teams and by providing guidance on clear long-term strategic goals.