What are the biggest commercial challenges in pharma and how can commercial teams achieve success? Tune in for a conversation with FirstWord and CentrX consultants by clicking on the podcast below.
Top Commercial Challenges in Pharma:
Identifying clear markets: Often pharma teams struggle to identify clear markets for a new drug. Teams must start early in the development phase and bring clarity to where to place the drug.
Regional and global disconnect: Often there is a disconnect between regional and global objectives as regional commercial teams are predominately focused on the short-term performance of their products. Instead, managers must achieve global alignment and buy-in by involving all the right people in regional and global teams and by providing guidance on clear long-term strategic goals.
Learning & Development Trends in Pharma
Download our white paper on the top learning & development trends in pharma for more insights.
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