Podcast Series: Digital Trends in Pharma in 2020

What are the top trends in digital impacting the pharma industry? It’s all about digital engagement. Tune in for a conversation with FirstWord and CentrX consultants by clicking on the podcast below.

Top Digital Pharma Trends:

Pick the right channels: Not every channel will bring results. Take the time to research what new channels matter and what can be achieved.

Pick the right tools: There’s a lot of money wasted on the latest bells and whistles. Like digital channels, your digital pharma teams will need to choose the tools that will bring impact.

Customer engagement: First, your digital pharma teams will need to get down to the basics and not just identify why they want to engage with your customers online, but what compelling reasons would your customers want to engage with you. Only then can your digital pharma teams begin to develop a strategy in building digital brand advocates.