Business Simulations for Professors

"Each time we use Markstrat, we see an amazing transformation in our students into highly analytical, confident, and finance-savvy marketing decision makers. The students have a lot of fun competing among themselves in highly engaging marketplace scenarios."

Lewis Lim, Ph.D., Associate Professor of Marketing Practice, Nanyang Business School (Singapore)

“I have used Digital MediaPRO with Executive participants at LUISS Business School. It’s a great simulation for experiencing challenges behind digital media transformation in a competitive environment. Run on a half-day session, integrating different areas of the media mix with a specific focus on the Digital/Social area, allowed participants also working as a team to make strategic decisions within a sharp time limit.” 

Marco Francesco Mazzù, Adjunct Professor of Marketing & Senior Advisor for International Marketing, LUISS Guido Carli University

“Participants were very enthusiastic in taking on the role of a marketing manager and competing against other firms in a simulated market environment.

The simulation works smoothly and is extremely user-friendly both from a participant’s and an instructor’s perspective. Brandpro was extremely well appreciated by the participants both in the MBA classes and in my executive education sessions. The competitive spirit among teams and learning of segmentation, targeting and positioning are all well achieved, much like in a longer simulation.”

Wolfgang ULAGA, Professor B2B Marketing and Strategy at IMD, Switzerland