CentrX consultants have helped thousands of marketers and executives address their marketplace challenges and develop better marketing plans. While doing so, we have developed a suite of strategic marketing tools that have resonated with our clients.
These cloud-based strategic analysis and decision support tools are described in further detail below. They address core areas of strategic marketing, including:
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This tool will help you to identify the right opportunities in the market and how to best allocate resources for maximum impact.
You can apply the tool in order to analyze various portfolios, such as:
To support a thorough approach to situational analysis, the Q-SWOT tool follows three, structured steps:
Target Audience:
Intact Marketing. Sales/Account or cross-functional team of 4-6 individuals.
Purpose:
To better understand multiple external stakeholders influencing your success.
Scope:
Marketing: key customer groups or segments
Sales: key accounts
Result:
Develop a plan to better address key stakeholder needs relative to the competition.
To support a thorough approach to competitive analysis, the CHESS tool follows three, structured steps: