B2B Example : Dell and Its Strategic Thinking Approach to Marketing

Background

Dell, a $53-billion company with consumer, public and large enterprise products and services, wanted to create and deliver a customized training program for marketers from across business units to improve strategic marketing planning skills, the application of customer insights to decision making and end-to-end campaign management and effectiveness.

Learning Journey themes include:

• Marketing Strategy & Planning
• Customer Understanding & Insights
• Campaign Management

Our solution

StratX designed and delivered a customized 3-day residential program, which includes

• Strategic marketing concepts sessions and industry best practices
• ‘Learn by doing’ MarkPro simulation team work
• Application tools to real-world business challenges
  
  

Result

The unique StratX Experience-Learn-Apply approach provided the following benefits:

• Helped Dell marketers understand their roles in creating an effective marketing strategy across the organization
• Utilization of decision-making and strategic tools to help guide creation of a effective strategies
• Simple, repeatable, scalable template for strategy creation, communication and execution

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