Pfizer: Achieving Marketing Excellence in Pharma Industry

Objective

Inspire fresh ideas and strategies throughout the global marketing organization.

Solution

Created the Advanced Product Management Development (AMPD) series, designed and delivered by CentrX on a worldwide basis. The AMPD enabled marketing managers to:

• Develop marketing competencies by tightly focusing on key business challenges:
  • Brand management
  • Brand launch
  • Market development
  • Brand optimization
  • Forecasting
  • Marketing mix management
• Understand the key factors for long-term results throughout a brand’s lifecycle
• Share and apply best practices by combining Pfizer’s own marketing knowledge and case studies with team exercises and simulations

Results

• APMD programs have been delivered to more than 2,000 Pfizer professionals around the world
• APMD achieved consistently high levels of satisfaction among global marketing and sales professionals
• Pfizer and CentrX continue to work together to advance and improve the APMD series annually