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Sam Zalcman
Recent Posts
Sam Zalcman
Recent Posts
I have always had great customer experiences with Uber and it has undoubtedly become my preferred taxi-replacement service. In fact, anyone I have met who has used the service seems to become an Uber-advocate, helping to extend their brand reach...
Even though CentrX, the international training firm, has celebrated its 30th birthday in October, it remains an innovative player in the market. Over the years, the company has built their pedigree on the development of business simulations, a...
A few helpful pointers:
Today, the notion of classical learning has been disrupted. Work patterns and structures are becoming increasingly complex and businesses must identify new opportunities to develop creative corporate training programs.
Here at CentrX we have picked 10 of the most inspirational business leaders from recent times...
Competing on price alone leads to product commoditization and does not allow the building of a brand. Successful branding is always based on what I call a “Power Offer”, composed of a strong core product and of additional value elements, the “+++”....
It is obvious that many brands will be completely or partially destroyed by the progress of digital technologies, and one of the early victims was the prestigious Encyclopedia Britannica. But we should distinguish between pure-digital brands such as...
Recently, in June 2014, Professor Larréché was invited to speak at the Beijing World Brand Summit to discuss the tremendous growth of Chinese brands in global markets, and in particular, how companies can harness the power of digital to enhance...
Sam Zalcman
Recent Posts
I have always had great customer experiences with Uber and it has undoubtedly become my preferred taxi-replacement service. In fact, anyone I have met who has used the service seems to become an Uber-advocate, helping to extend their brand reach...
Even though CentrX, the international training firm, has celebrated its 30th birthday in October, it remains an innovative player in the market. Over the years, the company has built their pedigree on the development of business simulations, a...
A few helpful pointers:
Today, the notion of classical learning has been disrupted. Work patterns and structures are becoming increasingly complex and businesses must identify new opportunities to develop creative corporate training programs.
Here at CentrX we have picked 10 of the most inspirational business leaders from recent times...
Competing on price alone leads to product commoditization and does not allow the building of a brand. Successful branding is always based on what I call a “Power Offer”, composed of a strong core product and of additional value elements, the “+++”....
It is obvious that many brands will be completely or partially destroyed by the progress of digital technologies, and one of the early victims was the prestigious Encyclopedia Britannica. But we should distinguish between pure-digital brands such as...
Recently, in June 2014, Professor Larréché was invited to speak at the Beijing World Brand Summit to discuss the tremendous growth of Chinese brands in global markets, and in particular, how companies can harness the power of digital to enhance...
