Industry Insights

If you watch television, use the internet, or go to a supermarket, you’ve probably noticed certain trends that are impacting the production, marketing, and sales of fast-moving consumer goods, or FMCGs for short. Here are some of the big FMCG...

We know that most executives clearly see the need to train and develop their people, but they often get frustrated when improved business results don’t naturally follow.

In our recent white paper on leadership development trends, we touched on the need for leaders of the future need to be self-aware and seek to develop themselves while empowering their people to do the same. In this post, we expand on this point and...

Multi-Channel marketing is rapidly evolving as customer preferences and available channels change every year, especially digital ones. Understandably, companies can feel confused about which tools to employ and how to best use them. A recent survey...

This week we attended the annual eyeforpharma conference in Barcelona. Billed as “the world's largest commercial pharma summit,” hundreds of industry leaders and experts came to share their views and experiences, along with many vendors presenting...

Understandably, companies can feel confused about which tools to employ and how to best use them. While there is no one-size-fits-all approach to deploying digital marketing, we can identify several critical success factors consistently noted by...