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If you watch television, use the internet, or go to a supermarket, you’ve probably noticed certain trends that are impacting the production, marketing, and sales of fast-moving consumer goods, or FMCGs for short. Here are some of the big FMCG...
Businesses are a complex combination of people, processes and products. Fail at one, risk failing at them all. There’s so much to contend with and leaders are under real pressure to perform. But is their existing knowledge enough to get the results...
What do effective leaders at high-performing companies, such as Amazon, Samsung and Apple have in common? Customers rave about their offerings, competitors endlessly try to emulate them, and their profits are sky-high. To be sure, these leaders have...
Ask any stakeholder in your universe “From your point of view, who is my brand’s most important stakeholder?” The answer will always be “me”.
And that’s because all stakeholders are trying to satisfy their needs and desires with your product or...
We often get calls from partners and customers in the pharmaceutical industry with requests that we classify as “strategic emergencies.” These calls typically come from teams that are struggling to achieve commercial excellence at some stage in...
Back by popular demand following our digital knowledge quiz part 1, we've put together a few short questions so you can see if you've got what it takes to be a digital whizz.
From search engine optimization to creating engaging digital journeys,...
Uber and Airbnb have overturned industries with just a cellphone app. They may make digital transformation look easy, but it isn’t always the case. If you’re planning on making the digital shift, test your digital marketing knowledge with our fun...
Not a single article, speech or statement nowadays fails to mention digitalization and agility.
Multi-Channel marketing is rapidly evolving as customer preferences and available channels change every year, especially digital ones. Understandably, companies can feel confused about which tools to employ and how to best use them. A recent survey...
If you watch television, use the internet, or go to a supermarket, you’ve probably noticed certain trends that are impacting the production, marketing, and sales of fast-moving consumer goods, or FMCGs for short. Here are some of the big FMCG...
Businesses are a complex combination of people, processes and products. Fail at one, risk failing at them all. There’s so much to contend with and leaders are under real pressure to perform. But is their existing knowledge enough to get the results...
What do effective leaders at high-performing companies, such as Amazon, Samsung and Apple have in common? Customers rave about their offerings, competitors endlessly try to emulate them, and their profits are sky-high. To be sure, these leaders have...
Ask any stakeholder in your universe “From your point of view, who is my brand’s most important stakeholder?” The answer will always be “me”.
And that’s because all stakeholders are trying to satisfy their needs and desires with your product or...
We often get calls from partners and customers in the pharmaceutical industry with requests that we classify as “strategic emergencies.” These calls typically come from teams that are struggling to achieve commercial excellence at some stage in...
Back by popular demand following our digital knowledge quiz part 1, we've put together a few short questions so you can see if you've got what it takes to be a digital whizz.
From search engine optimization to creating engaging digital journeys,...
Uber and Airbnb have overturned industries with just a cellphone app. They may make digital transformation look easy, but it isn’t always the case. If you’re planning on making the digital shift, test your digital marketing knowledge with our fun...
Not a single article, speech or statement nowadays fails to mention digitalization and agility.
Multi-Channel marketing is rapidly evolving as customer preferences and available channels change every year, especially digital ones. Understandably, companies can feel confused about which tools to employ and how to best use them. A recent survey...
