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The COVID-19 crisis has deeply shaken organizations around the world, with leaders being led to question the very fundamentals of their purpose and strategy. Beyond deploying short-term mitigation tactics—to ensure the safety of their work force,...
How to Create Uncontested Market Space and Make Competition Irrelevant!
This was the compelling and bold promise made on the cover page of the book Blue Ocean Strategy when it was first published in 2005.
The COVID-19 crisis has deeply shaken organizations around the world, with leaders being led to question the very fundamentals of their purpose and strategy. Beyond deploying short-term mitigation tactics—to ensure the safety of their work force,...
How to Create Uncontested Market Space and Make Competition Irrelevant!
This was the compelling and bold promise made on the cover page of the book Blue Ocean Strategy when it was first published in 2005.
