We share the six critical areas of need in learning and management development as identified from recent interviews, surveys and interactions with customers, thought-leaders and industry experts in the biotech and pharma industry.
Simple tips for improving digital customer engagement in pharma marketing.
It is an unfortunate truth that many companies simply do not know what to do in terms of millennial leadership development. This generation has taken the blame for the decline of a myriad of industries, including department stores, luxury goods and...
How do you think the relationship with customers will evolve in the following years?
The customer of the future looks for authenticity, transparency, and speed. It seeks more control, personalization and community-based services. These customers...
Simulations are a great way to learn, but they have to be used correctly.
Chief Learning Officers (CLOs) rarely have the appropriate tools to demonstrate that ambitious - and sometimes costly - learning initiatives can, just like any other investment, generate substantial returns.
Strategy is an age-old concept that many organizations are still trying to master. How do you build a good one? How do you execute it? How do you know everyone in the organization is on board and knows what to do? And ultimately, how do you know if...
"We are introducing a truly innovative technology with the potential to disrupt the way customers and stakeholders in our market view their problems and solve them. But we are facing big challenges.
Pharma has been trying to crack the customer engagement code in pharma marketing since the very first rep signed the log-in clipboard at the front desk for the very first time, detail aid in tote.
Looking back, 2018 could be deemed as a pivotal year for pharmaceuticals when it comes to patients. The year when chatter around patients perceptively quieted.
Ask any stakeholder in your universe “From your point of view, who is my brand’s most important stakeholder?” The answer will always be “me”.
And that’s because all stakeholders are trying to satisfy their needs and desires with your product or...
We often get calls from partners and customers in the pharmaceutical industry with requests that we classify as “strategic emergencies.” These calls typically come from teams that are struggling to achieve commercial excellence at some stage in...
Our environment is not complicated anymore – it's complex. No leader can continue to pretend to be competent in every single area of expertise needed by their organization. Today, when information is available anywhere and at any time, the ownership...
Talent development is a key responsibility of senior management and their HR partners. Hiring the right talent and grooming them to become successful leaders is not only imperative for business success but it also helps to retain employee retention...
Companies are keenly aware of the imperative of the digital age: either go digital, or go home. Disruptive technologies such as blockchain, Artificial Intelligence (AI), the Internet of Things, virtual reality—the list is long—are shaking up the...
It is an unfortunate truth that many companies simply do not know what to do in terms of millennial leadership development. This generation has taken the blame for the decline of a myriad of industries, including department stores, luxury goods and...
How do you think the relationship with customers will evolve in the following years?
The customer of the future looks for authenticity, transparency, and speed. It seeks more control, personalization and community-based services. These customers...
Simulations are a great way to learn, but they have to be used correctly.
Chief Learning Officers (CLOs) rarely have the appropriate tools to demonstrate that ambitious - and sometimes costly - learning initiatives can, just like any other investment, generate substantial returns.
Strategy is an age-old concept that many organizations are still trying to master. How do you build a good one? How do you execute it? How do you know everyone in the organization is on board and knows what to do? And ultimately, how do you know if...
"We are introducing a truly innovative technology with the potential to disrupt the way customers and stakeholders in our market view their problems and solve them. But we are facing big challenges.
We share the six critical areas of need in learning and management development as identified from recent interviews, surveys and interactions with customers, thought-leaders and industry experts in the biotech and pharma industry.
Simple tips for improving digital customer engagement in pharma marketing.
Pharma has been trying to crack the customer engagement code in pharma marketing since the very first rep signed the log-in clipboard at the front desk for the very first time, detail aid in tote.
Looking back, 2018 could be deemed as a pivotal year for pharmaceuticals when it comes to patients. The year when chatter around patients perceptively quieted.
Ask any stakeholder in your universe “From your point of view, who is my brand’s most important stakeholder?” The answer will always be “me”.
And that’s because all stakeholders are trying to satisfy their needs and desires with your product or...
We often get calls from partners and customers in the pharmaceutical industry with requests that we classify as “strategic emergencies.” These calls typically come from teams that are struggling to achieve commercial excellence at some stage in...
Our environment is not complicated anymore – it's complex. No leader can continue to pretend to be competent in every single area of expertise needed by their organization. Today, when information is available anywhere and at any time, the ownership...
Talent development is a key responsibility of senior management and their HR partners. Hiring the right talent and grooming them to become successful leaders is not only imperative for business success but it also helps to retain employee retention...
Companies are keenly aware of the imperative of the digital age: either go digital, or go home. Disruptive technologies such as blockchain, Artificial Intelligence (AI), the Internet of Things, virtual reality—the list is long—are shaking up the...
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