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Smart companies develop their leaders by giving them assignments that offer opportunities to develop strategic skills as they move up the organization. However, experience takes time and leaders inevitably make mistakes along the way. Although it is...
Let's start putting the pieces of this puzzle together. If we go back to 2013, online-only news source, Quartz magazine reported on P&G's campaign "to cut $10 billion in costs by 2016, reorganize its corporate structure, and focus on just 10...
Competing on price alone leads to product commoditization and does not allow the building of a brand. Successful branding is always based on what I call a “Power Offer”, composed of a strong core product and of additional value elements, the “+++”....
It is obvious that many brands will be completely or partially destroyed by the progress of digital technologies, and one of the early victims was the prestigious Encyclopedia Britannica. But we should distinguish between pure-digital brands such as...
Project Objectives.
Smart companies develop their leaders by giving them assignments that offer opportunities to develop strategic skills as they move up the organization. However, experience takes time and leaders inevitably make mistakes along the way. Although it is...
Let's start putting the pieces of this puzzle together. If we go back to 2013, online-only news source, Quartz magazine reported on P&G's campaign "to cut $10 billion in costs by 2016, reorganize its corporate structure, and focus on just 10...
Competing on price alone leads to product commoditization and does not allow the building of a brand. Successful branding is always based on what I call a “Power Offer”, composed of a strong core product and of additional value elements, the “+++”....
It is obvious that many brands will be completely or partially destroyed by the progress of digital technologies, and one of the early victims was the prestigious Encyclopedia Britannica. But we should distinguish between pure-digital brands such as...
Project Objectives.
